In all various branches of the soft drinks market Bicsma can offer a competitive product. Examples are carbonated and non-carbonated drinks, fruit juices, energy drinks and drinks for children.
Bicsma’s products are delivered in 5 different packing forms. Breukelen accommodates a can street (33cl) and a small (33 en 50cl) and a large (1 and 1.5l) PET bottles street. Woerden has a small PET-bottles street for the Peachy line and a carton street (0.25l) for the Whizzie line.
Bicsma is a dynamic company which is constantly looking and searching for new product-market combinations that can increase its competitive position. To this end, Bicsma is planning to introduce a new brand name: Vitally. Currently, the Peachy line has two drinks that appeal to a healthy and sportive life style: Peachy Sport-Lemon and Peachy Zero Calories. Bicsma wants to add a third one: Vitally. This is a particularly low-carb vitamin drink with a special fruit composition. Vitally’s development trajectory remains secret, but its launching date has already been set for this year while the promotion campaign is ready to be started.
Bicsma is the manufacturer of the well-known “Look” carbonated drinks, the “Peachy” fruit juices and vitamin drinks, and the “Whizzie” children’s drinks. Peachy and Look are produced in Breukelen by production lines 1 and 2, respectively. In Woerden, at production line 3, Whizzie and the Peachy vitamin drinks are manufactured alternately.
Apart from its own brands Bicsma also produces home brand fruit juices for Jumbo (Van Eerd Group): Jumbo Sparkly Fresh& Fruity, Jumbo Duo drink, Jumbo Water & Fruit and Jumbo Multivitamin. For Plus (Superunie/Sperwer group) Bicsma produces: Ice tea and Plus Moment. For Albert Heijn (Royal Ahold LLC): AH Basic range, AH Sinas regular, AH Cassis, AH Apple juice and AH Super juice range.
These home brand fruit juices are manufactured at Production1 in Breukelen.
Bottling for third parties
Bicsma also bottles for large brands such as The Coca-Cola Company (o.a. Coca-Cola, Fanta en Sprite) and the Dr. Pepper Snapple Group (s.a. 7 Up, Canada Dry, Dr Pepper and Orangina).